Your first year in Singapore: 96 senior buyers, 31 opportunities, $1.55M of pipeline (projected).
You are growing Relativity across APAC, with a Singapore team on the way. We fill small, closed rooms with the General Counsel, Chief Legal Officers and heads of legal at Singapore companies with 1,001+ employees, co-hosted with you.
We build the named list, run the outreach, book the 1-on-1s and track every meeting in your CRM each week. $6K a month.
Your new Singapore hires start with a warm, senior introduction already made. The same motion booked 30 meetings with AI founders and CTOs for ByteDance in 3 months, 5 to POC.
Your Singapore buyers
Projections
The fundamentals
The program at a glance
What you get
Target list. 455 named Singapore GCs and deputies, plus the wider legal pool.
The access. Senior rooms co-hosted by Relativity and NO BS, plus 1-on-1s around Singapore's legal calendar.
Meetings. Qualified 1-on-1s, tracked by name and stage in your CRM.
The decision data. At month six, a written read on competitors, messaging and market two.
Why it works
Finite pool. 455 core buyers, not a million. Spearfishing, not volume.
The model. Give before you take. Access peers cannot get on their own.
Conversion. 70% of participants to 1-on-1s. 40% of those to CRM opportunities.
Technical buyers. 30 meetings in 3 months for ByteDance. 5 to POC.
Why it's low risk
Cost. $6K a month. No ramp, no visa, no severance.
Gate. Phase 1 is six months. Then you have pipeline worth continuing, or a cheap documented no.
Payback. Six customers on a three-year life is $900k. About 12.5× the $72k fee.
Transparent. Every name, stage and week visible.
Relativity has the platform and the momentum. Reaching every senior legal buyer in Singapore takes more hours than a growing APAC team has.
Legal technology deals get made by a small, senior group: the General Counsel or head of legal who owns the decision, then defends it to the board. That group does not respond to another inbound funnel or a cold InMail about "transforming legal with AI."
Relativity is investing heavily in AI, product and growth across Asia, and hiring in Singapore across marketing, sales and technical solutions. Growth leaves less time for sustained senior outreach.
Why are these rooms hard to reach?
Every legal AI vendor wants the same meeting
The same GCs hear from Everlaw, DISCO, Harvey and a dozen legal AI startups every week. Another demo does not land. A real conversation with a peer on putting AI into legal work safely does.
Legal buyers move on defensibility, not features
GCs buy once they trust the vendor on security, privilege, auditability and how AI behaves under scrutiny.
New hires start with no local pipeline
Building senior relationships in Singapore, week after week, takes local networks and outbound discipline on top of the day job.
Give before you take.
Behind every senior legal technology deal that closes in this region is a high-level peer-to-peer relationship. You can't build that relationship by making asks, you need to offer something of value first.
Spearfish in a small elite pond, not hit-and-hope
Decision making in APAC is top heavy. A dozen of the right people in an intimate setting beats a thousand badge scans.
Reach out like a peer
A real message from a real peer, about something they care about. Not InMail, not AI-slop emails, definitely not cold calls.
Ride Relativity's own momentum
The aiR launch, claiR in Advanced Access, the Singapore build-out and customer results like Microsoft and Reed Smith are built-in credibility. Time the room around them, and the invite carries Relativity's momentum, not a cold ask.
Offer something they want, not something you want to give
A real conversation on real issues with real peers. Not whitepapers, webinars or demos.
Share your point of view
Project credibility through your point of view, told through stories, experience and insight. No slide decks.
Earn the 1-on-1, never demand it
You've built credibility, authority and goodwill before your ask. The follow-up is more organic and more to-the-point because they already know and respect your point of view.
This isn't theoretical. We convene the exact senior rooms, then convert them.
The playbook is seat-agnostic. Convene the people you need into a room they want to be in, then convert. Here it is working across clients and geographies, including senior technical buyers on a product they test on the merits.
Proof point
Future of creator marketing lunch in Singapore
Who for: Serious Fluence, a creator-marketing company. Co-hosted with their CEO, Prem. See the post on LinkedIn ↗
In the room: director and above, from named target companies.
Why it maps to Relativity: same motion, different seat. The 70% and 40% rates below are the ones in your projections.
More proof points
ByteDance: outbound to AI founders and CTOs
No event. A direct, peer-to-peer outbound motion for ByteDance's BytePlus AI product. 30 meetings in 3 months with founders, CEOs and CTOs at AI and technology companies. 5 progressed to POC.
A technical product, sold one senior evaluator at a time. Same test aiR faces.
Integrate: CEO dinner in Singapore
An evening for B2B leaders, co-hosted with the CEO of Integrate. The room is the relevant part: enterprise technology, risk and data seats, the peers your buyers sit next to. View the post on LinkedIn ↗
Gimmefy: Brand marketer lunch in Singapore
A lunch co-hosted by the CEO of Gimmefy, for leaders navigating the shift to AI. View the post on LinkedIn ↗
Your Singapore buyers: 455 GCs and deputies, 1.5K+ legal leaders in total.
One buyer group: corporate legal. Law firms are out. Companies of 1,001+ employees, so a real legal function exists.
| Buyer groupSingapore, September 2026 | Why they buy | Count |
|---|---|---|
| Corporate legal leaders, full poolAdds Head of Legal, Legal Director, Director of Legal, Head of Legal Operations, Head of Legal Technology, Head of Litigation, Chief Compliance Officer and Head of Compliance to the group below. | Investigations, breaches and disputes that arrive faster than the team can review. | 1.5K+ |
| of which the General Counsel familyGeneral Counsel, Chief Legal Officer, Group General Counsel, Regional General Counsel, Deputy General Counsel, Associate General Counsel. | The rooms we convene first | 455 |
Methodology. LinkedIn Sales Navigator, 30 September 2026, person location Singapore, company headcount 1,001+, Law Practice and Legal Services industries excluded. Counted by current job title, so it measures people who hold the seat. 455 is an exact count. 1.5K+ is capped by LinkedIn's display and includes some compliance heads at banks, so read it as a pool to work. Counts overlap. De-duplicated named lists are built on kickoff.
Sequence. The General Counsel family first, at multinationals and regional HQs. Legal ops and litigation heads follow. They run the tooling and shape the buy.
Singapore first, for six months. Then you pick market two with data.
Phase 1 is Singapore only. We prove the motion where the regional HQs and the new Relativity team sit.
The twelve months
Phase 1 (months 1-6): Singapore only. General Counsel family first. Ends with a written market read and a market-two recommendation.
Phase 2 (months 7-12): Singapore deepened, plus one. Market two chosen on Phase 1 evidence. Hong Kong, India, Japan and Malaysia are candidates. The projections count Singapore only, so market two is upside.
Within each phase, the motion:
- Find the right people455 core buyers, researched and de-duplicated.
- Reach out like a peerReal messages from real people to the few who matter. No sequence tool running alone.
- Convene the roomSmall, senior, co-hosted sessions. AI governance in legal, defensibility, moving from pilot to scale.
- Earn the 1-on-1Every room converts into named 1-on-1s. We sit in every meeting that matters.
- Live trackingDashboards on activity, conversion and deal progression in your CRM.
- Weekly updatesA standing check-in on the numbers and next moves.
Three plays, run together
1. The Singapore legal calendar
Legal and legal tech events pull your buyers into one place. TechLaw.Fest is the anchor. Relativity's own events add more.
We do not buy booths. We spearfish 6-8 senior 1-on-1s around each. Where it works, a Relativity leader takes the stage.
2. Convened private rooms
Small dinners and lunches for General Counsel and legal ops heads. The Melbourne Masterclass format, at Singapore scale.
Eight to ten people, invitation only, real agenda, no deck. Co-hosted by a Relativity leader, or hosted by NO BS between your visits.
3. Coordinated outbound
Neither play works without outbound underneath it. Peer-to-peer messages from real profiles, riding the visibility the rooms create.
The ByteDance motion applies almost unchanged.
What lands on your desk at month six
1. Pipeline. Named opportunities in your CRM with stage, value and next step. Plus the full meeting log.
2. The competitive read. What Singapore GCs use today, and who they compare aiR to. Everlaw, DISCO, Reveal, outside counsel, or nothing.
3. The messaging read. How buyers react to aiR and claiR. What earns the second meeting.
4. The channel read. Which law firms and service providers shape corporate buying here.
5. Market two. A recommendation with the evidence behind it.
What the program is worth, in your terms.
NO BS takes full accountability for the top of this funnel. The $50,000 ACV is your figure. Move the sliders to your own numbers.
Defaults, over 12 months in Singapore alone: 12 rooms × 8 senior leaders is 96 reached, 80% to a real 1-on-1 (77), 40% of those to an opportunity (31), 20% win rate (6). At $50,000 ACV that is $1.55M pipeline, $300k signed, $900k over a three-year life. The 70% and 40% rates on the Proof tab are what we measured on the Serious Fluence campaign. Market two adds nothing to these numbers.
Operators, not consultants.
Most firms sell you a plan. We are the team that executes it, in the room, from month one.
Moving Asia from strategy deck to P&L.
More on NO BS ↗
NO BS is a sales execution firm that helps enterprises build pipeline and close deals across APAC.
We don't advise from the sidelines or theorise about markets, we work in them: running outbound, winning meetings, hosting sales conversations, building pipeline, closing deals and learning directly from buyers.
Yuri Bhanage, CEO
Led by CEO Yuri Bhanage, who brings 15+ years of hands-on sales experience in Asia, across SE Asia, China, India and the US, from Fortune 500 to seed-stage startups. Selling to enterprise clients like AIA, Accenture, EY, KPMG, Braze, Almosafer, American Express and New Relic. Connect on LinkedIn ↗
An engineer by training who sells technical products to technical and regulated buyers: the BytePlus AI platform into founders and CTOs, and enterprise software into BFSI, where legal and security review is the deal.
Rahul Gokhale, Director
Senior operating roles at Microsoft, Zendesk, KPMG, Deloitte and Korn Ferry. The Big Four years matter here: he has sat on the advisory side that shares these buyers, and a lot of their budget. Connect on LinkedIn ↗
Case studies
Serious Fluence
50 meetings in 3 months with senior B2C marketing leaders from the likes of Google, Airwallex, Samsonite and Estée Lauder.
ByteDance
30 meetings in 3 months with founders and CTOs for the BytePlus AI product, 5 progressing to POC stage.
WhyQ
Built an outbound enterprise sales motion from scratch, leading to a US$200K+ enterprise deal closed in the first 3 months.
Why NO BS
Results from month one
Outreach, meetings and pipeline building from day 1, landing in the first month, not after a long ramp.
Enterprise access, without the overhead
Reach the top of the enterprises you want, without putting a headcount and a lease behind a market you have not tested.
Results that count, not theories
Meetings, opportunities and deals, tracked by name. Not market theories or a strategy deck that sits on a shelf.
What we'd need from you.
Four questions.
- Is Singapore the right first market for this, or does your data point elsewhere?
- Which parts of the Melbourne Masterclass format do you want to reuse here?
- What would have to be true at month six for you to fund market two?
- What budget sits with you, and what needs to go up the chain?
Two ways to do it
The full program
$6K a month, twelve months. $72k.
Singapore for six months, then Singapore plus market two. The projections are built on this, and count Singapore only.
Phase 1 only
$6K a month, six months. $36k.
Singapore alone, real break at month six. Pipeline, competitive read, messaging read, market-two recommendation. Then you decide. This is the one we would pick.
Not included
Event fees, sponsorships and venue costs sit outside the monthly fee, agreed case by case. We will tell you when a room is not worth the money.